Client’s Brief: Freeport Bakery
1. Summarize the client’s audience, purpose,
and goals
The client’s audience includes people who have
an affinity for American's tradtition cakes and  those who
are interested in trying oriental cake. Since the
Bakery offer a variety of cakes with affordable
pricing ranging from $30 up around, it’s reasonable
to categorize this Freeport Bakery as a mid class
scale. The purpose of the site is to have a
web presence in order for people to find the
Freeport Bakery and be able to browse through
all the diffierent cakes to see what the Bakery has to
offer. The Bakery goal should be able
to present the audience with a user-friendly
website with easy to navigate navigation at
the same time be able to display a sense of
classy environment fit for professionals and
business oriented audience. The Bakery
has tried advertising in the Sacramento Bee, Sacramento Marganize,
and Business Journal in order to expose
themselves to other audience other than those
that surrounds them. 
2. Evaluate the strengths of the existing site’s
design, if applicable.
a. Content – consistent on the banner with logo,
audience can easily identify that they are
on the Freeport Bakery's website no matter where
they are on the site. The three most often
use and visible words on the site is Freeport BAkery's. The current organization of
the page is there, however, the contents have a paragraph to explain what 's about Freeport Bakery.
Therefore the page seems in
complete. This might give a bad impression
for the audience of the website since they can’t
seem to take their business serious enough to
finish a website.
b. Function
i. The site load is fairly quick except at the pages
of the menus. It seems that the menu is just
merely images not actual text of their main
menu. The images are also poorly optimized
making the menu hard to read.
ii. The navigations are located at the top 
of the banner and are very simple to click inside the page, but all the pages have to use many tables. That's not good. It’s consistent throughout all the pages.
iii. Links are not clearly label and can only be
identified with the mouse rollover.
iv. The active page is clearly label with a color tab
different from those pages that are not active.
Therefore, the visitor should know exactly
where they are on the page. There’s also a site
map on the page to help user know where they
are on the page if they wish.
v. The navigation is divided in sub-tiers and all
the pages to visit are always visible on each
and every page on site making navigating very
simple and quick.
3. Site’s Challenges
a. Content
i. The placement of the text of the navigation
appear second below the banner is a good
indicator of its importance. Additionally, on
every 2nd tier page of the website the title of the
page is enlarged making it the first element to
be focus on when first entering the page. This
serves as a current location indicator and help
navigation easy.
ii. The images are
misleading because it makes the site looks easy to browser. The
logo of the company is ok. Additionally, the menu pictures are poorly
optimized and therefore making it the entrees
images barely visible. 
iii. The color scheme of the website is ok. 
i. Running a Google search for “Freeport Bakery,”
the site is only 1-10 stes to about the bakery.
ii. There is no obvious error message or warning
on the page load. Overall the site is fairly