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Each piece represents a solution to a specific problem.
Queenstown 2018 Winter Olympics
The sport poster captures the freestyle skier in an aerial summersault, one of the many ways freestyle aerial skiers are judged for medals. The composition creates a sense of perspec- tive as the figure crosses the suns path. The athlete is caught in a moment, a glimpse of something in motion, complementing the similar feeling captured in the 2018 Queenstown emblem. The website is the world’s invitation of learn about Queenstown, New Zealand. The home page sets up the system for the website with static right and left panels of information and the center area indicates the page’s purpose. On each of the web site pages, the primary three tier hierarchy starts with the Queenstown header, the colorful navigation, and the third tier indicates the contents and purpose of the page. The pictograms were created to represent each sport in the winter games, they also function as a way for non-native spectators to easily identify the individual games, bridging the language barrier gap. Furthering the message of jubilant radiation, each picto-gram represents an athlete caught in motion, creating energy and anticipation to view the live event. The barricade functions as a separation between spectators and athletes, directs pedestrian traffic towards events and helps shape the environment of the Olympic Park to reinforce the Queenstown Olympic identity.
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